SINGAPORE KINDNESS MOVEMENT
Its main objectives are: To encourage all Singaporeans to be more kind and considerate. To enhance public awareness of acts of kindness. To influence and raise the standards of social behaviour in our society.
NATIONAL COURTESY CAMPAIGN
The National Courtesy Campaign was a campaign launched in June 1979 by the Ministry of Culture of Singapore as a means of encouraging Singaporeans to be more kind and considerate to each other, so as to create a pleasant social environment.
Various competitions were held at school-level to encourage students to think and express themselves on courtesy.
· Essay-writing competitions were arranged with “the objective of getting members and employees of unions and co-operatives and their children to think about and express their views on the importance of courtesy”.